The Sustainable Preservation Initiative

This complicated charitable organisation needed a simple way to explain their socio-economic and historical paradigm.

Many of humanity's most important heritage sites co-exist with some of the world's poorest people.  Their combined futures are in danger.  SPI creates economic stability by giving communities the tools to be self-reliant, leveraging their historic sites responsibly and freeing them to thrive.  The result: the preservation of our collective legacy. 

The brand developed to express that mission is lead by a simple and powerful line; "Build Futures. Save Pasts." And a connective, collaborative visual identity created to highlight the modularity and collaborative nature of the projects, as well as a wink to the ancient bricks that the organisation is trying to preserve.