SPI — Mustard Brand Studios

The Sustainable Preservation Initiative

This complicated charitable organisation needed a simple way to explain their socio-economic and historical paradigm.

Many of humanity's most important heritage sites co-exist with some of the world's poorest people. Their combined futures are in danger. SPI creates economic stability by giving communities the tools to be self-reliant, leveraging their historic sites responsibly and freeing them to thrive. The result: the preservation of our collective legacy.

The brand developed to express that mission is lead by a simple and powerful line; "Build Futures. Save Pasts." And a connective, collaborative visual identity created to highlight the modularity and collaborative nature of the projects, as well as a wink to the ancient bricks that the organisation is trying to preserve.

Many of humanity's most important heritage sites co-exist with some of the world's poorest people. These communities damage their sites to survive economically because they have no alternative. Until now... The Sustainable Preservation Initiative empowers locals to economically thrive by leveraging their history responsibly. The result: the preservation of our collective legacy.