How a robot went global and sold 4G photography to the world.
Challenge - Samsung’s latest high end camera had 4G connectivity and could send professional quality images instantly from anywhere in the world. Our audience’s only reference point for 4G images was their phone, so they didn’t believe a camera could send professional quality images via 4G.
Idea - To give our audience a first hand experience of 4G and demonstrate the extraordinary quality they could achieve we built a robot, which we sent on photo-shoots around the world. Our target audience could control the robot from their computer, take photographs and send them straight back to their computer to see the quality first hand.
Results - Average of 9 minutes dwell time on site. Over 1.62 million images from the NX Rover were shared via social media.
Case Study
Unveiling the Rover
Rover at Comicon
Rover at Bayern Munich
OOH Advertising explaining the project.
Getty Images Partnership
A partnership with Getty Images was formed, and educational content produced to give tips to our would be photographers and test drive the camera, insuring we reached professional and semi-pro audience.