Giving the WWF a moment to connect with the UK

Challenge- Increasingly it's difficult for charities to maintain connection points with their audience. How could we mobilise UK consumers and get them to actively engage and support the vital causes and issues the WWF is fighting for?

Idea - Just like our american counterparts, us Brits love to dress up. Wear It Wild is a day in which we give people another excuse to have fun and dress up as their favourite animals. Via multiple channels we targeted schools, offices and general population, supplying kits and inspiration to aid their fun. As well as insuring fundraising was tied into each event organised, and the issues weren't being ignored.