Don't Snap. Shoot.

A European awareness campaign to highlight the powerful photographic ability of the Huawei/Leica P9

Background: As a new consumer electronics player in Europe, Huawei need to introduce their differentiating smart phones. The problem is that nobody knows who they are.

Strategy: In order to highlight the Leica partnership in the new P9, we created a very simple proposition. Other smart phones are simply vessels for snapping. But real photographers shoot. And to do that you need a real camera. Enter Leica.

Case Study

Competition: In social media the competition in which you simply add #dontsnapshoot, already has over 100k entries, which can be seen here.

Online Hub: Rolled out across Europe and can be viewed here.

Digital OOH

Key Visual/OOH/Print